Horsman continues to lead the fashion doll world in innovation.

2010 Horsman is thrilled to introduce Vita-Expressions which enables fashion doll collectors to be even more creative with Vita.

Vita-Expressions have 4 expressive face plates available, 2 that have removable eyes, The eyes are interchangeable and can be placed in many directions giving Vita the expression one desires. The Vita-Expressions boxed doll comes with 2 face plates, a pair of eyes, wig, urban outfit and high fashion glitter sneakers. Other Expressions face plates and eye colors are available separately. All the face plates are customizable for more creative fun.

Also new in 2010 is Urban® - Elements. This collection of dolls interprets the four elements, Terra (Earth), Breeze (Wind), Inferno (Fire), and Aqua Bella (Water). These exotic beauties are sure to add mystical quality to any doll collection.

The Weekend Collection for Vita consisting of 3 stunning outfits that are fresh and classic with a twist! Each outfit has multiple pieces that include footware and can be mixed and matched. 2 of the outfits have detailed designer purses!